Hold Her Gaze

An exploration of culture today to inspire the landscape of marketing to women tomorrow

Hold Her Gaze takes a future-focused view of marketing to women, building on the cultural conversations of today that will inspire tomorrow.

Examining emergent, dynamic dialogues – from the #metoo movement to femtech innovations – Kantar Consulting’s research took a broad and category-agnostic view of the world to understand the shifting landscape of the female experience. These cultural shifts and the resulting conversations are brought to life with designs and installations by Grey London.