Hold Her Gaze, which took place as part of the What Women Want? programme, is an exploration of culture today to inspire the landscape of marketing to women tomorrow. Hold Her Gaze provides a provocative vision of conversations around women, and those who identify as women, to motivate, guide and inspire brands today.

Examining emergent, dynamic dialogues – from the #metoo movement to femtech innovations – Kantar’s research took a broad and category-agnostic view of the world to understand the shifting landscape of the female experience. These cultural shifts and the resulting conversations are brought to life with designs and installations by Grey London.