Brands across the UK are missing an opportunity to add up to $1bn to their brand value by failing to meaningfully reflect, represent and champion women in their marketing and advertising efforts.
In this session, we will present the findings from a research study carried out by Kantar as part of the of the What Women Want? initiative. Kantar set out to explore the concept of empowerment – what it means to women in the UK today and how brands and advertising can better connect with women. We will take a future-focused view of marketing to women discussing the Hold Her Gaze project conducted by Kantar Consulting. This work builds on the cultural conversations of today to inspire the marketing landscape of tomorrow.
You will hear from Kantar’s partners from What Women Want Steering Committee – Philippa Snare, EMEA CMO, Facebook and Justine Roberts, Founder and CEO, Mumsnet and Gransnet. In this interactive panel session, Snare and Roberts will reflect on what it takes to drive change and how it effects their brands performance, and there will be a chance for the audience to ask questions. Guided tours of the exhibition will be available both before and after the presentation.