Forget the Millennials! Why not Marketing to Baby Boomers is Marketers' Single Biggest Missed Opportunity.
Gransnet and Ogilvy are inviting all marketers who are interested in this demographic to explore the opportunities of marketing to Baby Boomers: the generation that has been left out by Marketers.
Lunch is included and the event is part of a new programme that Kantar are organising #WhatWomenWant bringing together a century of outstanding examples and milestones in marketing to women, in one exhibition. You'll have a chance to look around the exhibition as a part of the event.