Getting Gender Right, Cannes
Jun
18
9:00 AM09:00

Getting Gender Right, Cannes

  • Gray d’Albion Residence | 5th floor (map)
  • Google Calendar ICS

A candid conversation for those who want a future with better marketing to women. If you want to grow your brand value and get more loyal customers, if you care about the legacy your brand leaves behind, or if you simply want to be more meaningful in the way you engage with your female customers.

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What Women Want? at Advertising Week Europe - Exclusive Free Entry Tickets
Mar
21
9:00 AM09:00

What Women Want? at Advertising Week Europe - Exclusive Free Entry Tickets

In this special AdWeek session, we bring back together marketing leaders at the vanguard of a new era in progressive gender portrayal, to ask what good looks like and why the approach is not only good for society but also for performance of their brands.

We will be hearing from people behind some of the most extraordinary campaigns in this space (Gillette’s campaign against toxic masculinity, Mattel’sstory of reinvention of Barbie, Sport England with This Girl Can, and others).

The free spaces for this event are invitation only, and aimed at senior brand marketers. If you would like to receive an invitation, please request one via the form below.

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What Women Want? event - Saïd Business School, Oxford
Feb
28
6:15 PM18:15

What Women Want? event - Saïd Business School, Oxford

Brands across the UK are missing an opportunity to add up to $1bn to their brand value by failing to meaningfully reflect, represent and champion women in their marketing and advertising efforts.

In this session, we will present the findings from a research study carried out by Kantar as part of the of the What Women Want? initiative. Kantar set out to explore the concept of empowerment – what it means to women in the UK today and how brands and advertising can better connect with women. We will take a future-focused view of marketing to women discussing the Hold Her Gaze project conducted by Kantar Consulting. This work builds on the cultural conversations of today to inspire the marketing landscape of tomorrow.

You will hear from Kantar’s partners from What Women Want Steering Committee – Philippa Snare, EMEA CMO, Facebook and Justine Roberts, Founder and CEO, Mumsnet and Gransnet. In this interactive panel session, Snare and Roberts will reflect on what it takes to drive change and how it effects their brands performance, and there will be a chance for the audience to ask questions. Guided tours of the exhibition will be available both before and after the presentation.


Click here to register for your free ticket.

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Best Practice Workshop
Nov
29
1:00 PM13:00

Best Practice Workshop

Kantar and World Federation of Advertisers are organising Best Practice Workshops, to help brands realise their potential with female customers. We will hear from brand leaders at the frontline of a new era of gender portrayal and product innovations: Facebook, Unilever, Diageo, Nutmeg, ABInbev, Mattel, ASOS, and many more. Kantar experts will also provide a glimpse into the future of marketing to women.

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Best Practice Workshop
Nov
23
9:00 AM09:00

Best Practice Workshop

Kantar and World Federation of Advertisers are organising Best Practice Workshops, to help brands realise their potential with female customers. We will hear from brand leaders at the frontline of a new era of gender portrayal and product innovations: Facebook, Unilever, Diageo, Nutmeg, ABInbev, Mattel, ASOS, and many more. Kantar experts will also provide a glimpse into the future of marketing to women.

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Best Practice Workshop
Nov
21
2:00 PM14:00

Best Practice Workshop

Kantar and World Federation of Advertisers are organising Best Practice Workshops, to help brands realise their potential with female customers. We will hear from brand leaders at the frontline of a new era of gender portrayal and product innovations: Facebook, Unilever, Diageo, Nutmeg, ABInbev, Mattel, ASOS, and many more. Kantar experts will also provide a glimpse into the future of marketing to women.

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